Some see Google’s forays into mobile, operating systems, television, and their many other moves as simple product diversification, but the truth is that these are all feeding the same monster.
Search (and in turn, advertising).
Google wants you to be in their universe, and they know that web property, like the real estate market, is a bubble waiting to burst. With mobile phones, people have the option to search before they even reach the web.
If it’s already connected, why not install the search on the desktop of whatever device consumers are using? They are taking this strategy with Android, Google TV, and their Chrome Operating System. They know that Facebook is such a threat to their search empire that they need to get to consumers before they reach Facebook. The desktop is the place to do that, and the place that will keep them relevant in the future. That is until Facebook decides to install its own desktop client or operating system…
If it’s already connected, why not install the search on the desktop of whatever device consumers are using? They are taking this strategy with Android, Google TV, and their Chrome Operating System. They know that Facebook is such a threat to their search empire that they need to get to consumers before they reach Facebook. The desktop is the place to do that, and the place that will keep them relevant in the future. That is until Facebook decides to install its own desktop client or operating system…
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